Generate a Big Data Mobile that allows the exploitation of its information from three main analysis axes: people behaviour, places and campaigns. This set contains a dynamic base reports set and the possibility of hiring customized analysis services by data scientists, specialised in mobile marketing.
Behaviors

Perform a detailed analysis of the people´s behaviour, according to their types of geo-habits. Generates basic reports from its Big Data Mobile of stays and its model B2H.
- Discovers unknown customer’s data, and understand potential customer’s habits.
- Design creative interactions with customers.
- Identify clues on how to differentiate yourself from the competition.
- Identify temporality adjusted to human habits.
Places

Analyze the data from the geographical point of view: which volumes of App users visit a location and when, differ user profiles between local and other clients, identify your competition´s client profiles, etc.
- Understand a site´s influx of visitors by profiles.
- The analysis dimensions of the layer POIs model and the B2H model is at your full disposition.
- Identify temporality adjusted to human habits.
Experiences

Analyze the evolution and results of mobile marketing actions: impact (notifications sent), opening rate (similar to CTR), number of qualified customers (CPL), store traffic indicators…
- Evaluate the success and performance of mobile marketing actions.
- Explores the most efficient contexts for actions.
- Identify the evolution of the experiences in real time. Allowing you to adapt the criteria action according to the data shown. Increase your campaign´s success.
- Understand traffic-to-store indicators.
Data Science

Offering almost unlimited possibilities for the study and research of business intelligence: traditional analysis tools, OLAP, geographic, etc. Use new tools, allowing the exportation of pre-processed data to your analytical environments.
- Use our pre-processed B2H model.
- Read reports with maximum granularity.
- Scalable infrastructure is provided in the cloud for later analysis.